In this article, doctors from the dental office of Smile Staten Island, located in New York, will show to you the benefits of using a free standing insert as a dental practice act in dental advertising. They will share with you how much profit they got from this free standing insert as they used it in dental advertising as a dental practice act. They will also share with you how using their free standing insert, as a dental practice act, effectively brought in new patients into their dental practice. And this is something that we focus specifically at our dental practice website!

Here’s what the doctors from Smile Staten Island will share to you about the benefits of using free standing inserts as a dental practice act:

As a dental practice act, we have in our practice the “Dental Miracle” free standing insert ad. And we can say that this is the ad that sold us on external marketing and sold us on dental marketing expert Ed O’ Keefe, as well. This ad also taught us that we know nothing about marketing… and that we should leave that to people who do know about marketing! And it just changed our whole mindset. With this, we tested the waters! This is the first piece that we ever did in external marketing. In our office, one patient, who read our free standing insert ad, came in, sat down, and told us about her goals (she actually came in with an estimate from another dental office!). We told her that we want to help her and that we can definitely change her smile! And needless to say, she had no problems with that idea. So, from that one ad and that single patient, we got a $14,000.00 dollar case! And we just didn’t get one patient from it because that was the first time we ran it. As for now, we ran it 6 times throughout this year and this period.

By the time we ran the ad the fifth time as a dental practice act, we got a patient whose name was Ellen, and we just had to ask her: “Ellen, what attracted you to our ad? Because other people would surely just sit and leave the whole thing, and they might as well just toss it! So, what made you call our ad?”. Then she told us: “Well, when I read your ad, I thought I was going to come into your office and have a cup of coffee, and just talk and just be well-relaxed and calm.”. And we said, “Wow, that’s really powerful! How are we doing so far?”. And she told us: “You’re doing really good!”. And there’s more. She told us: “You know, when I got this ad about a month ago, I tried calling about 5 to 6 times, but then I hang up. I could not get to go through with the whole thing. And finally when I saw it again (so that was maybe a month later), something told me I just had to do it!”. So she called us and then that’s when she went to our office!

For the free standing insert ad, we gained 26 new patients, with 7 additional referrals, we ran it 6 times, we had an expense of $11,900.00 for the ad, and our collection to date is an amazing $64,072.75! So the question now is this, “As a dental practice act, would you spend around $11,000.00 to bring in around $64,000.00 into your practice?” And our answer to that is definitely a “Yes!”. And that’s what really sold us on dental marketing expert Ed O’ Keefe and his whole dentist profits staff!

The human body can be fragile at times. We all suffer from injuries some time or other during the course of our lives. Injuries can be caused by sickness or accidents. When it happens to us, we all know that the recovery process can be a painful and lengthy one.

Fortunately, modern day technology is readily available to help with the healing process. Gadgets such as the electronic muscle stimulator can help provide the stimulation that our muscles need without adding additional stress to other parts of our body.

For example, an athlete may have suffered an ankle sprain. Thus, he is unable to carry out his daily runs. However, a sprain is an injury to the joint, not the muscle. If the athlete does not continue his training, his muscles will start to grow weak from lack of stimulation. An electronic muscle stimulator can help compensate the lack of exercise by providing the necessary stimulation. Here is how an electronic muscle stimulator work.

The gadget has a few pads that can be attached to the areas that require stimulation. An electric pulse is then sent to the muscles to provide some stimulation. This process is similar to way muscles are stimulated when an individual is engaged in exercise. The level of stimulation can be varied.

Users of the gadget say that they feel a slight tingling sensation when the device is at work. If the sensation becomes uncomfortable, the user can always turn the power down.

This device is light weight, portable, and very popular among the medical community. Is is often used by professional therapists to help heal many muscle related problems. And because it is portable, it is ideal for home use. Users can carry out therapeutic sessions at home without having to travel to medical centers.

Usually, after using the device, users claim that they feel much better. The feeling is very similar to the feeling experienced after an exercise session. The muscles tend to be more relaxed. In addition, the device promotes blood circulation, which improves the overall health of its users.

The electronic muscle stimulator is especially useful for people who are less mobile. Those who are injured, or of find it difficult to move around due to old age, will find this device essential. Old people tend to have weak joints due to bone degeneration. The stimulator allows the muscles to get the exercise that it needs without causing additional stress to the joints.

When in perfect health, the device is also good for improving the general health of the body by promoting blood circulation and helping muscles to relax. Muscles tend to tighten when an individual is under stress. And stress can be caused by work related problems. When stimulated, the muscles loosen up, and tension is released. The individual will also be able to sleep better at night!

One of the best ways to become successful in the business of dental marketing is to develop new ideas, like creating a “gameplan”. What does this idea of gameplan refer to? Well, it refers to developing a gameplan that would help you to double new patients in your dental marketing business. So the more new patients that you have, the more successful you will be in your business. Developing this kind of idea is one way to be on top of the dental marketing area. Then there’s also the Internet. Nowadays, more and more people are using the Internet in their everyday activities. Be it in shopping through e-bay, looking up for prices of cars in automobile sites, or simply logging in to social networking sites, the Internet has been a part of people’s lives already. With these facts in mind, the Internet itself can be considered as a one of the new dental marketing ideas. We can use the power of the Internet as a new strategy to become successful in the field of dental marketing. So you would ask, “How can the Internet help you become successful in dental marketing?” or “What makes it fit to be considered as one of the new ideas for dental marketing?”. This article will also provide you with answers to these questions.

PART I: On Creating A Gameplan…..

So how do you create a gameplan as one of the new dental marketing ideas? The answer to this is that you should come up and set for goals. This could be setting goals for: (1) how many new patients you want; (2) what type of patients you want to attract; (3) how many referrals you want to generate; and (4) how much you expect each patient to be worth.

#1: Setting Goals for How Many New Patients You Want:

In dental marketing, setting goals on how many new patients you would like to have can be one of the very helpful ideas. Set the number of new patients that you would have, let’s say, for a month. Having this number in your mindset can help you target a specific number of patients at a fixed rate in a month (let’s say 3 patients in a month). Then as time passes by, you will be able to add more new patients to those fixed numbers of new patients ( let’s say from the fixed number of 3 patients, you will be able to have 4 to 5 patients in a month, etc.).

#2: Setting Goals for What Type of Patients You Want To Attract:

Determining the type of new patients that you would want to attract can also be helpful in dental marketing. These could vary from patients from different kinds of status and professions (lawyers, accountants, engineers, etc.). Having these ideas would help you in setting up the income that you would like to have in a month; as to how much you would charge for this type of patient, etc. depending on their status and professions.

#3: Setting Goals for How Many Referrals You Want To Generate:

As you will be able to satisfy your new patients with your services, then there would be a very big possibility that the number of patients that you have set for in a month will increase in number.. through their referrals. They would come up with ideas of introducing you to their friends, relatives, etc. Your patient would say, “Hey, I’m very satisfied with the services that my dentist gives me… so maybe I would introduce them to my family and friends!” Through this, you surely be able to be more successful in your dental marketing business!

#4: Setting Goals for How Much You Expect Each Patient To Be Worth:

For this part of the gameplan, you set the price on how much each new patient would be worth, or what the “lifetime value of each new patient is”. Say for example, you would come up with ideas that for your patient who is an accountant you would charge $900, for your patient who is a lawyer you would charge $950, and so on. Having this kind of planning in dental marketing can help you set how much income you would have within a month or a year.

PART II: On Using The Internet….

As one of the new ideas for dental marketing, the Internet is useful due to the following facts:

(1) More and More People Are Going On-line:

As stated earlier, more and more people are using the Internet in their daily activities. Growing numbers of people are searching on-line compared to any other media for their service providers; to get directions to places they want to go, to chat in social media directories, to get in touch with friends and other people through various social networking sites, etc. Now as you build your own website for your dental marketing business, and as more and more people are making use of the Internet, make sure that it would be presented in a way that could increase the traffic of your visitors (which could be your potential patients).

(2) The Power Of Keywords:

Coming up with a new ideas for good key words can help you become successful in dental marketing as well. Use specific keywords (like dental, marketing, or any specific keyword that you can come up with). If done correctly, you can literally dominate your area in the Internet… and you will be able to crush your competitors!

(3) Every Visit Counts:

As one of the best ideas, getting new patients through the Internet in dental marketing is absolutely FREE! The more visitors you have on your site, the higher the ranking of your page is. So, if your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc. for every click. And this means your site will possibly be much more “famous” than any other site in the net. So that’s why every visit counts!

(4) The Best Of Both Worlds:

If you have ideas of getting free (or natural) traffic and get paid traffic as well, then you can enjoy the best of both worlds in the Internet! In dental marketing, the key is that when someone searches for, let’s say, “Your Town Cosmetic Dentist”, you would want to be the one that is displayed all over google or yahoo. Whether your visitors would look up, down, to the left or to the right (where the paid ads are), it doesn’t matter. You want all doors to lead to you!

So keep these goals in mind as you go on with your dental marketing business. Always remember that having a gameplan will always help you to make it to the top of your business! We can also clearly see the importance of the Internet in the business of dental marketing. Having these new ideas for dental marketing will not only give you more and more patients, but lots of income as well as a reward. The more patients that you have, the more rewarding it would be!

Many individuals are desperately aiming for achieving fast weight loss. Obesity has become one of the world’s greatest health concern and people are trying all sorts of weight loss related solutions that are available in the market. However, some of the weight loss options out there are not at all healthy. That is why people are now opting for hypnosis. It is hypnosis that has become the choice of people who want to achieve fast weight loss without harming their bodies.

Hypnosis can be used by anyone who wants to lose weight in a natural way. Conducting hypnosis for weight loss can be considered as less harmful than so called diet pills. It is also less expensive and safe than current surgery options. Hypnosis can be utilized as a tool to assist in over weight issues by tackling the sub conscious mind of the concerned person. It is found that many people who make use of hypnosis in conjunction with other methods have more peace of mind than those who are suffering from low self esteem because of an unwanted body.

Hypnosis can be referred as an altered state of consciousness where the conscious mind takes a back seat and the subconscious mind takes over. During this state of mind, all types of tensions and negative thinking about a specific issue can be eliminated. It is a known fact that people who are using hypnosis in conjunction with other weight loss methods are able to achieve fast weight loss and above all are more content.  Besides achieving fast weight loss, hypnosis also helps in building good habits which is considered to be one of the end products of all comprehensive weight loss plans.

There are certain types of people who try all sorts of ways including exercise towards achieving fast weight loss. But the end result is zero. May be it’s the genes that is the root cause of the problem or maybe it is the behavioral pattern of the individual that needs to be attended. One of the ways to subconsciously change the unwanted behavior pattern is through weight loss motivation hypnosis.

Hypnosis is definitely a better option for tackling weight loss issues. You can do your own research before you start incorporating hypnosis into your weight loss program. If you whole heartedly go for this weight loss program, you can then be assured of getting positive results. Although you are using hypnosis for achieving fast weight loss for yourself, you must be patient with yourself and learn to adjust with time and gradually you will feel the fruits of your true effort towards undergoing the hypnosis based weight loss program.

Copyright (c) 2008 Mark Albertson

The escalation of obesity rates in this country has sparked a flurry of activity among both serious researchers and charlatans to discover the perfect weight loss method. A recent study of four diets revealed that the key to weight loss success isn’t the diet, but how closely you follow it. Investigators from Tufts-New England Medical Center (Journal of the American Medical Association, January 2005) have determined in a study of four popular diets that the key to successful weight loss is not the diet itself, but actually following the diet. In this one-year study of 160 overweight adults, the researchers split people into four diet groups:

· Weight Watchers (low calorie)

· The Zone Diet (low glycemic index)

· The Ornish Diet (low fat)

· The Atkins Diet (low carb)

The conclusion of the investigation was that all of these diets worked when the participants in the study followed them. The problem is that less than one in four were able to stay on their given diet for just this one year.

It should be noted that the hardest diet to follow was Atkins, followed by the Ornish Diet, but according to the authors of the study, “no single diet produced satisfactory adherence rates.” Hypnosis has been recognized as a both a method for helping people to adhere to their diets, and for re-training the mind to “think” like a lean person, in order to be able to give up dieting completely and to develop healthy eating habits that parallel the eating habits of lean people.

That being said, wild and exaggerated claims abound regarding hypnosis as it one of the more appealing methods dangled before the eyes of those who are hungry for a seemingly easy solution to a complex problem.

A careful review of the scientific literatures exposes many of the claims about weight loss through hypnosis on the internet as overly optimistic at best and openly fraudulent at worst.

Considerable controversy swirls around the mechanisms by which hypnosis actually contributes to weight loss. Leon (1976) suggested that hypnosis can help obese people team new healthier eating patterns and retain them. One author remarked that the hypnotic state is characterized by heightened concentration, suggestibility, and relaxation (Mott, 1982). Certain individuals are thought to be capable of achieving this state more readily than others. A so-called hypnotic “induction” whereby a hypnotist using certain procedures to bring an individual into the hypnotic state is not a prerequisite for achieving the state (Mott, 1982). Hypnosis, contrary to the claims of some intemet advertisers cannot magically reprogram people’s minds. In short, methods of hypnosis run the gamut from simple relaxation techniques to formal inductions administered by hypnotists, but should not be considered supernatural in its effects.

Studies showing weight loss as a result of hypnosis alone are few in number and suffer from methodological problems. Andersen (1985) reported that following 8 weekly treatment sessions and 12 weeks of practicing self-hypnosis subjects lost an average of 20.2 pounds. Cochrane and Friesen (1986) concluded that moderate weight loss was obtained by subjects using hypnosis. The experimental group, lost more weight than the controls and maintained the weight loss at a six month follow-up.

Mott (1982) stated that “although hypnosis is sometimes referred to as a method of treatment, it is more accurate to regard hypnosis as a facilitator of a number of different treatment methods.” The study concludes that the use of hypnosis for a moderate weight loss is effective using hypnotherapy. Hypnosis Plus Behavioral Weight Management A number of studies indicate that hypnosis combined with a behavioral weight management program contributes significantly to weight loss. Bolocofsky, Spinler, and Coulthard-Morris (1985) revealed that the addition of hypnosis to a behavioral program designed to alter eating patterns increased the amount of weight loss at 8-month and 2year follow-ups. Both the behavioral and hypnosis programs were tailored to each subject individually in the study. Bolocofsky et al. (1984) acknowledged that “the less a person weighed at the start of the program the more likely he was to lose weight and maintain the reduction”. Hypnosis combined with behavioral weight management seems to be more effective for small amounts of weight loss. Another study of 45 females found that supplementing a basic self-management program with hypnosis resulted in a slightly greater amount of weight loss at a 3-month follow-up (Barabasz and Spiegel, 1989). The group for which individualized hypnotic suggestions were developed lost more weight than those exposed only to a group procedure. Kirsch (1996) noted a weight loss of 6.00 pounds without hypnosis and 11.83 pounds with hypnosis based on a meta-analysis of six studies. Allison and Faith (1996), however, disagreed and maintained that hypnosis only enhances cognitive-behavioral psychotherapy slightly if at all. Long-term individualized hypnosis combined with a behavioral weight management program appears to contribute to modest weight loss and helps maintain it.

Hypnosis operates mainly as a way to increase participants’ attention to suggestions of behavioral programs as well as to reinforce their weight loss. Studies using behavioral treatments successfully “typically have developed incentive systems to bridge the gap between the short-term -reinforcers provided during treatment and long-term goal of weight reduction” (Bolocofsky et al., 1985). Hypnosis can fulfill this role by stepping in as a psychological reinforcer. Hypnosis may assist subjects in learning positive eating behaviors and creating healthy long-term patterns of food intake. Subjects are then more likely to incorporate the rules of a particular program into their behavioral regimes (Bolocofsky, 1985). Kroger (1970) points out the similarities between hypnosis and behavioral treatments which share an emphasis on visualization and imagination. The literature suggests that hypnosis is an ideal addition to behavioral weight management programs which tend to need supplementation to achieve long-term results.

The Hodgepodge Problem in Weight Loss Studies The use of subjects of varying ages and backgrounds represents one challenge that plagues studies of hypnosis as a useful treatment for weight loss. Andersen (1985) utilized subjects ranging in age from 21-56 years, a considerable spread. Subjects in another study ranged in age from 17 to 67 resulting in considerable potential differences between the control group and the hypnosis group (Bolocofsky et al., 1985). The fact that subjects were not matched with regard to age could exaggerate results of weight loss as a result of hypnosis that may more accurately be attributed to age differences. McCabe, Jupp, and Collins (I985) suggested a tendency for younger women to drop out of weight loss programs relative to older women leading to a possible masking of potential effects of age. Bolocofsky et al. (1984) indicated that successful hypnotic weight loss participants were higher in self-control, weighed less at the start of the study, married, and more expressive. A wide variety of factors influence whether a given subject will lose weight through a hypnotic weight loss program. Anderson (1985) cites the absence of matched subjects as a weakness in her experiment. More studies with subjects closely matched on various characteristics should be conducted to substantiate claims about the effectiveness of hypnosis for weight loss when combined with a behavioral program.

Most studies require weekly consultation with a hypnotist for 8 weeks or more in addition to self-hypnosis (Bolocofsky et al., 1984; Bolocofsky et al., 1985, Andersen, 1985; Cochrane & Friesen, 1986; McCabe et al., 1985). Internet advertisers who claim weight loss will occur following a single hypnotic session, especially a group hypnotic session, are frauds selling dreams to desperate customers. Allison and Faith (1996) underscore that “there is currently no panacea for the treatment of obesity and hypnosis is no exception”. Treatment using hypnosis then is not a quick and easy way out of weight troubles. In order to achieve any benefits from its use, hypnosis must be practiced on a regular basis for a significant period of time.

Conclusions and Limitations

Hypnosis has been shown to be an effective treatment for low to moderate amounts of weight loss. One qualification of this statement is that the hypnotic program should be tailored to each individual. Hypnosis is a process by which an individual enters a state of relaxation and heightened suggestibility, Transformation of the brain through some mysterious process defines only the hypnosis of pseudoscientists. Quick-fix hypnosis is probably much less effective than an 8 week program using both in-session hypnosis, at-home self-hypnosis, and behavioral weight management. The only people who claim hypnosis is easy, simple, and quick are those trying to sell people on their program. The largest obstacle in weight loss is its long-term retention, but follow-ups of hypnosis as a weight loss treatment have been conducted at the longest after two years. Weight loss tapes lack scientific evidence to support their success and should be purchased with this knowledge in mind. Weight loss through hypnosis has been largely ignored by scientists and more studies with control groups and large subject pools are required to understand its action and import.